Companies in Singapore choose posters as a marketing tool for selling their products. Posters can be a fun way and an effective way to present messages.
How to design them perfectly?
-Size and orientation are extremely important. The designing process of posters starts with a common canvas, which size is 8.5 by 11 inch letter (or A4), also 11 by 17 inches and 22 by 34 inches. For larger posters the ideal size will be 24 inches by 36 inches. The most common orientation for posters designing is vertical orientation.
-Posters must be read from distance. Information contained in posters should be easy to read from distance. Hierarchy in the text is extremely important, as headline of the poster printing
using the biggest font size. Details could be printed smaller as this layer will contain information such as when and where.
-Contrast will be your beste friend. When it comes to grab someone’s attention through a poster design, contrast is the best idea. High contrast between the elements turn out to be the best for achieving this purpose. Do not use a monotone color palette with pale gradients when creating your posters. Go wild with bold colors. When printing your posters choose a big color background to make your posters stand out from all the rest.
-Include a call to action. We are never getting tired of saying this. The goal of every poster is to invite someone to something, such as a concert or movie or other event. Often a call to action in posters is to encourage people to contact you.
-Use plenty of space when designing posters. Experts say that extra space will dramatically increase visually impact and readibility at distances. Use extra space between indiviudal letters, between lines of text, between images and text, and around the main element.